You Don’t Have to Beat Your Competition – Just Invalidate Them!
Or, to put it another way, is your website working for you … or against you?
You would be surprised how many business owners or managers can’t answer the following simple question:
“If I conduct a web search for your products or services, will your website show up above or below your competitors’ sites?”
Search results are generally presented in a line of results often referred to as search engine results pages (SERPs).
According to a recent blog in Leverage Marketing, 67% of all clicks on SERPs go to the top five listings.
Things start to get grim when you look past those first few results. Research shows that websites on the first SERPs receive almost 95% of web traffic – 95%!
This leaves only 5% for the remaining search results pages. If you show up on the 2nd SERP, you might ask yourself why you have a website? You’d be better served with a simple Facebook page or sporadic tweets.
Now, let’s get real. If your competitor’s website consistently shows up (or is ranked) above yours, your competitors love your website! This means your website is working against you … in other words, your website is working FOR YOUR COMPETITORS.
If your website isn’t optimized for web searches, it is not capable of capturing the traffic and attention you need to be successful. LOST OPPORTUNITIES equals LOST INCOME!
Experts agree you should conduct a website SEO review of your key web pages to make sure your meta tags, meta titles, keywords, and content are consistent with current SEO and web content practices.
One of the most important things to do before you review your website SEO is to ensure that search engines can successfully “crawl” your site. If you’ve never performed an SEO audit of your website, then you’re missing out on the rankings (and traffic) you deserve.
To learn more about a simple Website Review