“If your presence doesn’t make an impact … if your content isn’t memorable … your absence won’t make a difference.”

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One of the most valuable lessons I learned as a professional comedian was, “You can’t make people laugh – you can only make them WANT to laugh.”

Today, the same concept holds true for websites, emails, marketing campaigns, and sales conversions.

“You can’t MAKE people buy – you can only make them WANT TO BUY!”

Persuasive web content will ultimately drive more traffic to your website while increasing conversions into leads and repeat sales.

In fact, if done well, buyers will decide they cannot live WITHOUT your product or service. (We also call this “The Curse of Knowledge”)

Once you learn of a product or service (and if the information is presented in a compelling manner) you quickly discover you need “it” (not to be confused with I.T. or Information Technology). This new knowledge creates a psychological itch you need to scratch. Your life will never be the same without having the “it” you just discovered.

And this, my dear Watson, is “The Curse of Knowledge”!

Highly successful web content MUST include specific “triggers” to create a desired emotional response (the itch) within your potential clients.

Your web pages and web-linked videos MUST contain persuasive content that is clear and compelling … and most of the time humor, sarcasm, satire and The Curse of Knowledge can be a very effective SECRET INGREDIENTS.

You can substantially increase your website visibility, your landing page capture ratios, and your sales conversion rates by using Emotional Persuasion Triggers, Creative Content Development, and The Curse of Knowledge.

“If your emails, newsletters, or videos aren’t controversial, amusing, or educational … you’re wasting your time … and mine!”

 

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You Don’t Have to Beat Your Competition – Just Invalidate Them!

Or, to put it another way, is your website working for you … or against you?

You would be surprised how many business owners or managers can’t answer the following simple question:

“If I conduct a web search for your products or services, will your website show up above or below your competitors’ sites?”

Search results are generally presented in a line of results often referred to as search engine results pages (SERPs).

 According to a recent blog in Leverage Marketing, 67% of all clicks on SERPs go to the top five listings.

Things start to get grim when you look past those first few results. Research shows that websites on the first SERPs receive almost 95% of web traffic95%!

This leaves only 5% for the remaining search results pages. If you show up on the 2nd SERP, you might ask yourself why you have a website? You’d be better served with a simple Facebook page or sporadic tweets.

Now, let’s get real. If your competitor’s website consistently shows up (or is ranked) above yours, your competitors love your website! This means your website is working against you … in other words, your website is working FOR YOUR COMPETITORS.

If your website isn’t optimized for web searches, it is not capable of capturing the traffic and attention you need to be successful. LOST OPPORTUNITIES equals LOST INCOME!

Experts agree you should conduct a website SEO review of your key web pages to make sure your meta tags, meta titles, keywords, and content are consistent with current SEO and web content practices.

One of the most important things to do before you review your website SEO is to ensure that search engines can successfully “crawl” your site. If you’ve never performed an SEO audit of your website, then you’re missing out on the rankings (and traffic) you deserve.

To learn more about a simple Website Review

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Never lose sight of the fact that your website is first and foremost a MARKETING and SALES campaign … and it is your company’s FIRST IMPRESSION!