“If you really want something, you will find a way. If you don’t, you’ll find an excuse.” – Jim Rohn
You don’t have to beat your competition; you just invalidate them.
One highly effective method is to create a blog or sales letter, starting with the payoff … then make everything else sound like scurrilous gossip, dark humor, or irreverent tongue-in-cheek sarcasm.
People love to be entertained, and we also love an entertaining story. In fact, if you can turn your sales and marketing efforts into entertaining short stories, your marketing and sales content will become addicting.
Just remember that your message must entertain AND educate. Be controversial. Demonstrate your expertise. Make it humorous; make it sound like gossip. Because “gossip” and “humor” are not only addicting … people can’t wait to share them. (think TMZ, Entertainment Tonight, CNN, PBS, and SNL)
The secret is knowing how to build your message so that it contains a premise, highlights a problem or issue your customers understand, and then “hits” them with the payoff. Within the entertainment industry, this is known as the 3P Formula.
Want to know more about the use of humor, gossip, and sarcasm and how they can significantly increase your web presence and website ranking? Simply click on the button below … and let’s talk.
“Many a small thing has been made large by the right kind of advertising.” – Mark Twain
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