“If your presence doesn’t make an impact … if your content isn’t memorable … your absence won’t make a difference.”

Photo of Matt Rix

One of the most valuable lessons I learned as a professional comedian was, “You can’t make people laugh – you can only make them WANT to laugh.”

Today, the same concept holds true for websites, emails, marketing campaigns, and sales conversions.

“You can’t MAKE people buy – you can only make them WANT TO BUY!”

Persuasive web content will ultimately drive more traffic to your website while increasing conversions into leads and repeat sales.

In fact, if done well, buyers will decide they cannot live WITHOUT your product or service. (We also call this “The Curse of Knowledge”)

Once you learn of a product or service (and if the information is presented in a compelling manner) you quickly discover you need “it” (not to be confused with I.T. or Information Technology). This new knowledge creates a psychological itch you need to scratch. Your life will never be the same without having the “it” you just discovered.

And this, my dear Watson, is “The Curse of Knowledge”!

Highly successful web content MUST include specific “triggers” to create a desired emotional response (the itch) within your potential clients.

Your web pages and web-linked videos MUST contain persuasive content that is clear and compelling … and most of the time humor, sarcasm, satire and The Curse of Knowledge can be a very effective SECRET INGREDIENTS.

You can substantially increase your website visibility, your landing page capture ratios, and your sales conversion rates by using Emotional Persuasion Triggers, Creative Content Development, and The Curse of Knowledge.

“If your emails, newsletters, or videos aren’t controversial, amusing, or educational … you’re wasting your time … and mine!”

 

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