About Matt L. Rix
“I’ve always believed case studies and emotional urgency testimonials are the second most profitable forms of writing. The first is ransom notes.”
Matt L. Rix is one of America’s leading authorities (and top speakers) on the science of Emotional Urgency Marketing and Persuasive Content Copywriting.
He is an acclaimed Fortune 1000 copywriter, keynote speaker, and a widely respected SEO wordsmith and expert in the use of influence triggers and adaptive “Signature Story” methods.
Matt helps organizations build compelling corporate and organizational stories while creating persuasive sales copy and influential marketing campaigns using his unique process called The MATTRIXX Method™. As he simply states:
“Emotional Urgency Marketing is simply moving your prospect from a spectator’s mindset into an ownership mindset.”
Matt’s credentials make him without equal. His formal education includes a Bachelor of Science and post-graduate research in microbiology and biochemistry, as well as an MBA in International Technology Management.
His professional background includes 30+ years spanning international research and product development, technical sales-force training, and corporate leadership development … not to mention over 10 years as a professional entertainer and stand-up comedian.
His client list includes Fortune 1000 corporate executives, top sales and marketing personnel, media personalities, doctors, lawyers, select political figures, non-profit and philanthropic foundations, and even Miss America, Miss USA, and Miss Universe pageant contestants. As he is fond of saying,
“Being visible isn’t as important as being UNFORGETTABLE”™
In summary, Matt is a phenomenal direct response copywriting, SEO specialist, and entertaining platform personality who combines the science of influence and motivation with the art of persuasive copy using his Emotional Urgency Triggers and Creative Content methods.
His concepts are compelling, amazing, and undeniable … as is his tag-line:
“Anything is possible if you put the right message in the right place and at the right time … especially if it sounds like gossip!”
About Website SEO Audits
The Secret Behind Creating Emotional Urgency