About Matt L. Rix
“I’ve always believed case studies and reverse testimonials are the second most profitable forms of copywriting. The first, of course, is ransom notes.”
Matt L. Rix is one of America’s leading authorities (and top speakers) on the science of Emotional Urgency Marketing, Subliminal Sales Triggers of Influence, and Persuasive Content Copywriting.
Matt helps organizations build compelling corporate stories while creating persuasive sales copy and influential marketing campaigns using his unique process called The MATTRIXX Method™. As he simply states:
“Emotional Urgency is simply moving your prospect from a spectator’s mindset into an ownership mindset.”
Matt’s credentials make him without equal. His formal education includes a Bachelor of Science and post-graduate research in microbiology and biochemistry, as well as an MBA in International Technology Management.
His professional background includes 30+ years spanning international research and product development, technical sales-force training, and corporate leadership development … not to mention over 10 years as a professional entertainer and stand-up comedian.
His client list includes Fortune 1000 corporate executives, top sales and marketing personnel, media personalities, doctors, lawyers, select political figures, non-profit and philanthropic foundations, and even Miss America, Miss USA, and Miss Universe pageant contestants. As he is fond of saying,
“Being visible isn’t as important as becoming UNFORGETTABLE”™
Matt is a phenomenal direct response copywriter, SEO specialist, and captivating motivational speaker who combines the science of influence, humor, and motivation with the art of persuasion using his Emotional Urgency Triggers and Creative Content methods.
His concepts are compelling, amazing, and undeniable … as is his tag-line:
“Anything is possible if you put the right message in the right place and at the right time … especially if it sounds like gossip!”
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